How to Sell Sports Broadcasting to Television Stations

If you’re considering a career in 해외스포츠중계, you may be wondering how to sell yourself to a television station. Sports broadcasters and reporters often have agents who represent them and help them climb the ladder of the broadcasting industry. You need a strong advocate on your side in order to succeed in the broadcast booth.

Value adds to sports broadcasting

Value adds in sports broadcasting have a number of different characteristics. These characteristics can include the level of competition and technological innovations. Vertical integration, for example, can reduce competition by enabling actors at different levels of the sports broadcasting value chain to collaborate. It can also strengthen ties between producers and consumers.

The process of vertical integration is not always easy. Many times, it involves trial and error. For example, Canal Digital attempted to implement advanced technology by placing a camera on the driver during Formula One, but failed. Moreover, integration is a process that is often driven by economies of scale. In 2009, Lyse Energy bought a portion of the rights for Norwegian football games. The energy company did not have any previous experience in sports broadcasting.

As digital platforms become more popular, sports broadcasting must find new business models to cater to multiplatform viewing expectations. These new business models need to include more flexible on-demand combination options and new content delivery methods. In addition, the long-standing exclusive licensing model will likely be replaced by fragmented direct-to-consumer models. These new business models will create superior access to premium sports and allow more competitors to enter the sports broadcasting business.

Negotiating deals

There are several ways for universities to generate revenue, and one of the most important ways is through broadcasting rights. College sports broadcast rights are the single largest source of revenue for universities. While the NCAA and the Big Ten share a lot of money, the NCAA also gets the majority of its revenue from other sources. For example, broadcasting rights enable universities to pay for national post-basketball games.

Broadcasters and sporting bodies enjoy a symbiotic relationship, so it’s important for them to find creative ways to bridge the value gap. Recent proposals have included increasing the number of Premier League matches available for screening, as well as adding live streams of these games. However, such proposals may conflict with exclusive rights sold to other partners.

It’s important to evaluate the competitive landscape in the industry before negotiating deals. While incumbents have some advantages, potential competitors can be smart, hungry, and rich. You should also evaluate the obstacles to securing your target deal. For example, CBS, a 38-year incumbent, had a great on-air team and a long-standing relationship with the NFL. Then came Rupert Murdoch, an Australian with a creative head on his Fox NFL project.

Resilience of pay-TV subscriptions during downturns

The resilience of pay-TV subscriptions to sports broadcast will be tested by a few factors. A recession will likely lower the subscriptions of more traditional sports networks. Lower subscriber rates will reduce ad spend. As a result, smaller media companies may struggle to survive. Some will be acquired by larger media companies, while others will declare bankruptcy. In either case, there will likely be a change in programming.


One of the most important factors for pay-TV subscriptions among sports fans is the content. Consumers who watch live sports tend to subscribe to pay-TV services at a higher rate than non-sports fans. More than 70% of sports fans subscribe to traditional MVPDs. In contrast, only 39% of non-sports fans subscribe to traditional pay-TV services. Moreover, the number of non-sports viewers who watch live sports has declined.

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