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How to Use Instagram Stories to Engage Your Audience

If you are looking to market your business on Instagram, one of the ways to engage your audience is to create polls on your Stories. These are an easy way to get feedback from your followers, and they also let you gamify the experience. If you are running a clothing line, you can ask fans about what they would like to see on your Stories. A simple poll will get you feedback on what your customers are looking for.

The luxury fashion brand Prada doesn’t typically post Instagram Stories, but their 2020 Holiday collection set the bar high for fashion houses on the platform. The story was low-key, featuring mostly monochrome images but also using a little bit of color. In addition to the pictures, the brand posted polls so that its followers could vote for their favorite designs. While there is no soundtrack, the photos and videos spoke for themselves, and the audience enjoyed them.

While the ad campaign by Abercrombie and Fitch is a great example of content adaptation and creativity, a brand that is not afraid to use high-quality images to create an interesting story is even better. Another example is NASA. The space agency is leveraging the power of beautiful imagery, cool gadgets, and interesting space discovery news to create a fun story. It uses puzzles to attract both young adults and their parents.

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